![]() In part, Google assesses a site’s trustworthiness by understanding how other companies, people, publishers, etc., talk about it and refer to it. ![]() SEO includes many elements, but the crucial one is off-page authority. PR pros are concerned with people knowing about a brand and associating it with certain qualities, and top-of-the-funnel marketing has many of the same concerns. There’s a ton of overlap regarding brand awareness and authority. Probably more than I even realize! Off the top of my head, I use Zoom, Airtable, Loom, MailChimp, Figma, Umso, and Mixmax. Do you use any software tools in your day-to-day work? Keep reading for her take on the link between digital PR and marketing. ![]() She also used to host the Cashing In On Content Marketing podcast and appeared in a bunch of others on her own. Besides her daily tasks, she’s spreading link-building and content knowledge on her Twitter and as a webinar guest (psst! you can still watch some of them on YouTube). With over 200 content marketing campaigns under her belt, she led the strategy for over 20 clients and helped her company earn over 1 million organic monthly visits. Today the mic goes to one and only Amanda Milligan – a growth and content marketing specialist and Marketing Director at Stacker. This time we’re talking about the connection between digital PR and marketing to check if your PR activities can support marketing actions and how exactly you can do it. Prowly #PRChat is back to give you another short interview to read over your favorite morning drink. Rise and shine PR pros! Grab your coffee (or tea) and meet Amanda Milligan.
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